Everyone loves to win an award, but creating a winning submission can be a time consuming process that requires careful consideration. Leaving the process until the last minute is rarely a successful approach to take, so it is best to start planning early to identify relevant awards, engage with relevant customers and partners, and create a compelling entry that truly celebrates and promotes your company’s best practice and success.

The entry process for any award starts several months before the winners are announced, so this needs to be factored into your planning. To avoid missing deadlines, it makes sense to start creating a schedule now that outlines the awards and categories you would like to enter along with key dates and requirements. This will also enable you to make the most of your entry material, because more often than not it will be possible to tailor this collateral to target more than one award.

Being realistic when selecting awards is critical as well because there is little point spending valuable time and resources entering something you have no chance of winning. Any submission needs to be backed up with hard facts and where possible independent endorsements to help communicate a convincing argument to the judges. Many awards are incredibly competitive, so having some strong statistics up front that demonstrate growth and improvement will give you a better chance of making it through the initial filtering of entries. Furthermore, it is not simply about having the best information – take some time to present your submission in such a way that is simple, appealing and easy to digest.

Entering awards can be highly rewarding and a great way of promoting a company to internal and external audiences. Therefore, take some time to create workable plan of action based on your available resources and potential content. In recent years, our team has helped to create nominated and award-winning submissions across a wide range of industry, business and local awards including: National Business Awards, Motor Transport Awards, BIFM Awards, Data Centre Europe Awards, RAC Cooling Industry Awards, CILT Awards, World Mail Awards, Telematics Update Awards, Fleet World Honours, Everywoman in Transport and Logistics Awards, DatacenterDynamics Awards, Hampshire Awards Initiative, West Sussex County Times Business Awards and Southern Business Awards.

To provide feedback:

Jonathan Symons
info@jasper-biz.com
+44 (0)20 8654 7618

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