Lyall Cresswell, CEO of Transport Exchange Group, the leading freight trading platfom for the road transport industry, tracks the evolution of the freight exchange.
In the second part of our Grumpy Old Journos blog we take a look at some of the gripes journalists have with regards to the PR material they receive. Having spoken with some of our best media contacts, we have gained some useful insight to help you avoid some of the pitfalls when creating and distributing content.
Building strong relationships with the press is a critical part of any media relations programme. Understanding what they want and how they work will help you avoid doing anything that is likely to irritate or annoy them, which is so important when you consider these journalists hold the key to your PR success.