Franchise Blog - Surviving the lockdown and coming out stronger
Jean-Henri Beukes, Managing Director of Ecocleen, experiences and learnings from the COVID-19 crisis, espcially as a franchisor.
Celebrating your success
Awards are a great way to promote your business success, creating a winning submission needs careful thought and plenty of advanced planning
Logistics journalism celebrated in novel form
A new mystery thriller has hit the digital shelves, based on the world of logistics journalism and PR. Alternative Outcome has been published online by long-time transport journalist and editor-turned-novelist Peter Rowlands, so we thought we'd take a look
Logistics Blog - Value of visibility
Lyall Cresswell, CEO of Transport Exchange Group, the leading freight trading platfom for the road transport industry, tracks the evolution of the freight exchange.
Grumpy Old Journos – Part Two
In the second part of our Grumpy Old Journos blog we take a look at some of the gripes journalists have with regards to the PR material they receive. Having spoken with some of our best media contacts, we have gained some useful insight to help you avoid some of the pitfalls when creating and distributing content.
Grumpy Old Journos – Part One
Building strong relationships with the press is a critical part of any media relations programme. Understanding what they want and how they work will help you avoid doing anything that is likely to irritate or annoy them, which is so important when you consider these journalists hold the key to your PR success.
Creating the right content
Content marketing can be a useful way to build your presence, but how do you know what kind of material will be appropriate?
Getting your just awards
Creating a winning award submission needs careful thought and plenty of advanced planning
Keeping your copywriting on message
The importance of developing clear and concise messaging
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